2001-2002 Undergraduate Catalog College of Business Administration and Economics - Marketing and General Business

Professor Gerald M. Hampton, department head

Professors Hyman, Peterson; Associate Professors Boberg, Carlson, Pratt, Sautter; Assistant Professor McQuitty

(505) 646-3341

DEGREE: Bachelor of Business Administration
MAJOR: Marketing
OPTION: Marketing
OPTION: Transportation and Physical
Distribution Management
OPTION: Professional Golf Management

The marketing major forms the basis for management and operational careers in marketing management, advertising, market research, sales and sales management, transportation and physical distribution management, and retailing. The major is designed to allow a great deal of choice so the student may emphasize any one of these areas.

Most marketing majors enter into careers in business firms, although some find job opportunities in governmental and other nonprofit organizations. Still others become involved in owning and managing their independent companies. Opportunities in entrepreneurship and small business are expanding at a rapid pace.

Every candidate for this degree must fulfill the following requirements in addition to the requirements for admission to the major and the upper-division core courses (see above).

Major and Elective Courses (48 credits)

OPTION: Marketing

Required Courses

MKTG 310, Marketing Research, or MKTG 361, Physical Distribution Management 3

MKTG 489, Strategy and Policy 3

Marketing electives: any six MKTG courses selected 18

Elective Courses

General electives (18 credits)--lower- or upper-division (of the 18 credits, 11 must be outside of CBA&E) 18

Viewing a Wider World (two courses from two colleges other than CBA&E, from courses listed in General Education Requirements, Part III) 6

OPTION: Transportation and Physical Distribution Management

Required Courses

MKTG 310, Marketing Research 3

MKTG 361, Physical Distribution Management 3

MKTG 363, Business Logistics Planning 3

MKTG 460, Business Traffic Management 3

MKTG 489, Strategy and Policy 3

Marketing electives: any three MKTG courses selected 9

Elective Courses

General electives (18 credits)--lower- or upper-division (of the 18 credits, 11 must be outside of CBA&E) 18

Viewing a Wider World (two courses from two colleges other than CBA&E, from courses listed in General Education Requirements, Part III) 6

OPTION: Professional Golf Management (50 credits for this option)

Required Courses

MKTG 291, PGM Cooperative 1 3

MKTG 310, Marketing Research 3

MKTG 311, Consumer Behavior 3

MKTG 390, Golf Course Operations 3

MKTG 391, PGM Cooperative II 3

Marketing electives: any four MKTG courses selected 12

Electives (required for PGM majors)

HORT 301, Introduction to Landscape Design 3

HORT 401, Turf Management 4

HRTM 362, Food service Management 3

SP M 271, Anatomy I 4

SP M 305, Kinesiology 3

Viewing a Wider World (two courses from two colleges other than CBA&E, from courses listed in General Education Requirements, Part III) 6

General electives (from inside or outside CBA&E) to bring total number of credits to 128 8