MARKETING

Professor Gerald M. Hampton, department head

Professors Hyman, Peterson, Sautter; Associate Professors Boberg, McQuitty, Tian; Assistant Professors Huhmann, Torres

(505) 646-3341

Professional Golf Management
Director Gavin
Assistant Director Renio

DEGREE: Bachelor of Business Administration
MAJOR: Marketing
OPTION: Marketing
OPTION: Transportation and Physical Distribution Management
OPTION: Professional Golf Management

The marketing major forms the basis for management and operational careers in marketing management, advertising, market research, sales and sales management, transportation and physical distribution management, and retailing. The major is designed to allow a great deal of choice so the student may emphasize any one of these areas.

Most marketing majors enter into careers in business firms, although some find job opportunities in governmental and other nonprofit organizations. Still others become involved in owning and managing their independent companies. Opportunities in entrepreneurship and small business are expanding at a rapid pace. Every candidate for this degree must fulfill the following requirements in addition to the requirements for admission to the major and the upper-division core courses (see above).

OPTION: Marketing

Major Courses (24 credits)
MKTG 310, Marketing Research, or MKTG 361, Physical Distribution Management............................................................................................................................ 3
MKTG 489, Strategy and Policy......................................................................................... 3
Marketing electives: any six MKTG courses selected.......................................... 18

Elective Courses (24 credits)
General electives (18 credits)–lower-or upper-division (of the 18 credits,
11 must be outside of CBA&E)............................................................................ 18
Viewing a Wider World (two courses from two colleges other than CBA&E,
from courses listed in General Education Requirements, Part III)........ 6

OPTION: Transportation and Physical Distribution Management

Major Courses (24 credits)
MKTG 310, Marketing Research ....................................................................................... 3
MKTG 361, Physical Distribution Management ....................................................... 3
MKTG 363, Business Logistics Planning ....................................................................... 3
MKTG 460, Business Logistics Control........................................................................... 3
MKTG 489, Strategy and Policy......................................................................................... 3
Electives in marketing, upper division .......................................................................... 9

Elective Courses (24 credits)
General electives (18 credits)–lower-or upper-division (of the 18 credits,
11 must be outside of CBA&E)............................................................................ 18
Viewing a Wider World (two courses from two colleges other than CBA&E,
from courses listed in General Education Requirements, Part III)........ 6

OPTION: Professional Golf Management

Major Courses (30 credits)
MKTG 291, PGM Freshman Orientation ....................................................................... 3
MKTG 292, Level 1: PGA's PGM Education Program............................................... 3
MKTG 293, Golf Teaching/Biomechanics..................................................................... 3
MKTG 310, Marketing Research ....................................................................................... 3
MKTG 311, Consumer Decision Processes .................................................................. 3
MKTG 391, PGM Final Cooperative Education (Co-op)........................................ 3
Electives in Marketing, upper division ....................................................................... 12

Other PGM Requirements (20 credits)
HORT 301 Introduction to Landscape Horticulture ............................................... 3