1996-1997 Undergraduate Catalog |
Professor Steve Pasternack, department head
Professor McCleneghan; Associate Professor Worthington; Assistant Professors Merrick, Sitz, Thayer; Professional Instructional StaffKRWG-FM Brower, Gromatzky, Nosbisch; KRWG-TV Ficklin, Jarvis, Rodriquez, Salak, Trujillo, Worth
(505) 646-1034
DEGREE: Bachelor of Arts
MAJOR: Journalism and Mass Communications
SEQUENCE OPTION: Advertising
SEQUENCE OPTION: Broadcasting
SEQUENCE OPTION: News Editorial
SEQUENCE OPTION: Public Relations
SEQUENCE OPTION: Visual Communication
PREPROFESSIONAL CORE REQUIREMENTS (required of all majors in the department)
| JOUR 105, Introduction to Mass Communications | 3 |
| JOUR 110, Writing for the Mass Media | 3 |
| JOUR 210, Writing for Print Media | 3 |
OPTIONS: DEPARTMENTAL REQUIREMENTS
Advertising
| JOUR 300, Introduction to Advertising | 3 |
| JOUR 312, Creative Strategy/Copywriting | 3 |
| JOUR 321, Media Graphics and Design | 3 |
| JOUR 425, Media Planning and Buying | 3 |
| JOUR 450, Media Management | 3 |
| JOUR 489, Communications Research Methods | 3 |
| JOUR 490, Advertising Campaigns | 3 |
| JOUR 493, Mass Communications Law | 3 |
Plus up to 6 credits of journalism course work at the 300 level or above to total 39 credits.
Broadcasting
| JOUR 290, Radio-TV Production I | 3 |
| JOUR 302, Studio Operation | 3 |
| JOUR 307, Electronic Field Production | 3 |
| JOUR 313, Radio Reporting | 3 |
| JOUR 314, Television Reporting | 3 |
| JOUR 330, Television Production II | 3 |
| JOUR 482, Business of Broadcasting | 3 |
| JOUR 493, Mass Communications Law | 3 |
Plus up to 6 credits of journalism course work at the 300 level or above to total 39 credits.
News Editorial
| JOUR 310, Print Reporting I | 3 |
| JOUR 317, News Editing | 3 |
| JOUR 319, Photojournalism I | 3 |
| JOUR 323, News Reporting | 3 |
| JOUR 374, Introduction to Public Relations | 3 |
| JOUR 484, Public Opinion | 3 |
| JOUR 489, Communications Research Methods | 3 |
| JOUR 493, Mass Communications Law | 3 |
Plus up to 6 credits of journalism course work at the 300 level or above to total 39 credits.
Public Relations
| JOUR 310, Print Reporting I | 3 |
| JOUR 317, News Editing | 3 |
| JOUR 319, Photojournalism I | 3 |
| JOUR 374, Introduction to Public Relations | 3 |
| JOUR 476, Media Case Studies | 3 |
| JOUR 484, Public Opinion | 3 |
| JOUR 489, Communications Research Methods | 3 |
| JOUR 493, Mass Communications Law | 3 |
Plus up to 6 credits of journalism course work at the 300 level or above to total 39 credits.
Visual Communication
| JOUR 310, Print Reporting I | 3 |
| JOUR 317, News Editing | 3 |
| JOUR 319, Photojournalism I | 3 |
| JOUR 320, Photojournalism II | 3 |
| JOUR 321, Media Graphics and Design | 3 |
| JOUR 412, Documentary Photojournalism | 3 |
| JOUR 417, Color Photography 3 JOUR 489, Communications Research Methods | 3 |
| JOUR 493, Mass Communications Law | 3 |
Plus up to 3 credits of journalism course work at the 300 level or above to total 39 credits.