1996-1997 Undergraduate Catalog

 NMSU
MARKETING and GENERAL BUSINESS

Professor Gerald M. Hampton, department head

Professors Devlin, Loudenback, Peterson; A ssociate Professors Boberg, Carlson, Pratt, Hyman, Sautter; Assistant Professor Maltz; College Associate Professors Holloway, Riley

(505) 646-3341

DEGREE: Bachelor of Business Administration
MAJOR: Marketing

OPTION: Marketing
OPTION: Transportation and Physical Distribution Management
OPTION: Professional Golf Management

The marketing major forms the basis for management and operational careers in marketing management, advertising, market research, sales and sales management, transportation and physical distribution management, and retailing. The major is designed to allow a great deal of choice so the student may emphasize any one of these areas.

Most marketing majors enter into careers in business firms, although some find job opportunities in governmental and other nonprofit organizations. Still others become involved in owning and managing their independent companies. Opportunities in entrepreneurship and small business are expanding at a rapid pace.

Every candidate for this degree must fulfill the following requirements in addition to the requirements for admission to the major (shown above).

Accounting, Business Administration, Economics, and Related Professional Courses (Total credits 26)
ACCT 350, Managerial Accounting 3
B A 328, Introduction to International Business 1
BLAW 316, Legal Environment of Business, or
BLAW 317, Business Law I 		3
BCS 338, Business Information Systems 3
FIN 306, Principles of Finance 3
MGT 309, Human Relations in Business 3
MGT 340, Business and Society 1
MGT 344, Production and Operations Management 3
MGT 449, Business Policies* 3
MKTG 303, Principles of Marketing 3

*Open only to seniors. Recommended for final semester.

MAJOR: MARKETING (Total credits 36)

OPTION: Marketing (Total credits 36)

Required Marketing Courses:
MKTG 310, Marketing Research, or
MKTG 361, Physical Distribution Management
3
MKTG 489, Strategy and Policy
3
Marketing Electivesany additional five marketing courses selected with adviser approval 18
Electives in the College of Business Administration and Economics (The six credits may be any six upper-division business courses selected with adviser approval) 6
General Electives (must be upper-division credits from colleges other than CBA&E, from courses listed in General Education Course Requirements, Part III, Viewing a Wider World) 6
OPTION: Transportation and Physical Distribution Management (Total credits 36)

Required Marketing Courses:
MKTG 310, Marketing Research
3
MKTG 361, Physical Distribution Management
3
MKTG 363, Business Logistics Planning
3
MKTG 460, Business Traffic Management
3
MKTG 462, Business Transportation Law
3
MKTG 489, Strategy and Policy
3
Marketing Electives 9
Electives (upper division) in the College of Business Administration and Economics (Six credits may be any two upper-division courses selected with adviser approval) 6
General Electives (must be upper-division credits from colleges other than CBA&E, from courses listed in General Education Course Requirements, Part III, Viewing a Wider World) 6

OPTION: Professional Golf Management

Required Marketing Courses:
MKTG 310, Marketing Research
3
MKTG 311, Consumer Decision Processes
3
Marketing Electives ­ any additional four marketing courses selected with adviser approval 12
Required PGM Cooperative Education:
MKTG 291, PGM Cooperative Education I
3
MKTG 390, Golf Course Operations
3
MKTG 391, PGM Cooperative Education II
3
Technical Courses for MKTG/PGM Majors:
HORT 301, Introduction to Landscape Design
3
HORT 401, Turf Management
3
HNFS 467, Food Service Organization and Management
3
SP M 271, Anatomy I
4
SP M 305, Kinesiology
3
General Electives (must be upper-division credits from colleges other than CBA&E, from courses listed in General Education Course Requirements, Part III, Viewing a Wider World) 6

Note: Professional Golf Management Majors

The certification requirements for the golf professional are currently under review by the Professional Golf Association. Therefore, all professional golf management students entering Fall 1994 or later can expect changes to the above curriculum.




Table of Contents
Last Modified: Monday January 20, 1997
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