1997-1998 Undergraduate Catalog College of Administration and Economics - Marketing and General Business |
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1997-1998 Undergraduate Catalog College of Administration and Economics - Marketing and General Business |
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Professor Gerald M. Hampton, department head
Professors Devlin, Loudenback, Peterson; Associate ProfessorsBoberg, Carlson, Pratt, Hyman, Sautter; Assistant ProfessorMaltz
(505) 646-3341
DEGREE: Bachelor of Business Administration
MAJOR: Marketing
OPTION: Marketing
OPTION: Transportation and Physical
Distribution Management
MAJOR: OPTION: Professional Golf Management
DEGREE: Bachelor of Business Administration
MAJOR: General Business
The marketing major forms the basis for management and operational careers in marketing management, advertising, market research, sales and sales management, transportation and physical distribution management, and retailing. The major is designed to allow a great deal of choice so the student may emphasize any one of these areas.
Most marketing majors enter into careers in business firms, although some find job opportunities in governmental and other nonprofit organizations. Still others become involved in owning and managing their independent companies. Opportunities in entrepreneurship and small business are expanding at a rapid pace.
Every candidate for this degree must fulfill the following requirements in addition to the requirements for admission to the major (shown above).
Accounting, Business Administration, Economics, and Related Professional Courses (Total credits 26)
| ACCT 350, Managerial Accounting | 3 |
| B A 328, Introduction to International Business | 1 |
| BLAW 316, Legal Environment of Business, or BLAW 317, Business Law I | 3 |
| BCS 338, Business Information Systems I | 3 |
| FIN 306, Principles of Finance | 3 |
| MGT 309, Human Relations in Business | 3 |
| MGT 340, Business and Society | 1 |
| MGT 344, Production and Operations Management | 3 |
| MGT 449, Business Policies* | 3 |
| MKTG 303, Principles of Marketing | 3 |
*Open only to seniors. Recommended for final semester.
MAJOR: MARKETING (Total credits 36)
OPTION: Marketing (Total credits 36)
| Required Marketing Courses: | ||
| MKTG 310, Marketing Research, or MKTG 361, Physical Distribution Management | ||
| 3 | ||
| MKTG 489, Strategy and Policy | 3 | |
| Marketing Electives--any additional six marketing courses selected with adviser approval | ||
| 18 | ||
| Electives in the College of Business Administration and Economics (The six credits may be any six upper-division business courses selected with adviser approval) | ||
| 6 | ||
| General Electives (must be upper-division credits from colleges other than CBA&E, from courses listed in General Education Course Requirements, Part III, Viewing a Wider World) | ||
| 6 | ||
OPTION: Transportation and Physical Distribution Management
(Total credits 36)
| Required Marketing Courses: | ||
| MKTG 310, Marketing Research | 3 | |
| MKTG 361, Physical Distribution Management | 3 | |
| MKTG 363, Business Logistics Planning | 3 | |
| MKTG 460, Business Traffic Management | 3 | |
| MKTG 489, Strategy and Policy | 3 | |
| Marketing Electives | 9 | |
| Electives (upper division) in the College of Business Administration and Economics (Six credits may be any two upper-division courses selected with adviser approval) | ||
| 6 | ||
| General Electives (must be upper-division credits from colleges other than CBA&E, from courses listed in General Education Course Requirements, Part III, Viewing a Wider World) | ||
| 6 | ||
OPTION: Professional Golf Management
| Required Marketing Courses: | ||
| MKTG310, Marketing Research | 3 | |
| MKTG311, Consumer Decision Processes | 3 | |
| Marketing Electives any additional four marketing courses selected with adviser approval | ||
| 12 | ||
| Required PGM Cooperative Education: | ||
| MKTG291, PGM Cooperative Education I | 3 | |
| MKTG390, Golf Course Operations | 3 | |
| MKTG391, PGM Cooperative Education II | 3 | |
| Technical Courses for MKTG/PGM Majors: | ||
| HORT 301, Introduction to Landscape Design | 3 | |
| HORT 401, Turf Management | 4 | |
| HNFS 467, Food Service Organization and Management or HTS211,Introduction to Food Service Management | ||
| 3 | ||
| SP M 271, Anatomy I | 4 | |
| SP M 305, Kinesiology | 3 | |
| General Electives (must be upper-division credits from colleges other than CBA&E, from courses listed in General Education Course Requirements, Part III, Viewing a Wider World) | ||
| 6 | ||
Note: Professional Golf Management Majors
The certification requirements for the golf professional are currently under review by the Professional Golf Association. Therefore, all professional golf management students entering Fall 1994 or later can expect changes to the above curriculum.
DEGREE: Bachelor of Business Administration
MAJOR: General Business
The major in general business is based on a broad range of course options rather than a narrow focus on a single discipline. Graduates find careers in large and small businesses, in government agencies, and in the nonprofit sector of our society. Some students seek this major because they are interested in starting or acquiring a small business, and others plan to enter a family business upon graduation. The curriculum does provide a focus on small and new enterprises, thus reflecting the entrepreneurial nature of contemporary business in the U.S. The major is also well suited to the part-time and working student because courses are available in the late afternoon and evening.
Every candidate for this degree must fulfill the following requirements in addition to the requirements for admission to the major (see above).
Accounting, Business Administration, Economics, and Related Professional Courses (Total credits 26)
| ACCT 350, Managerial Accounting | 3 |
| BLAW 316, Legal Environment of Business | 3 |
| B A 328, Introduction to International Business | 1 |
| BCS 338, Business Information Systems I | 3 |
| FIN 306, Principles of Finance | 3 |
| MGT 309, Human Relations in Business | 3 |
| MGT 340, Business and Society | 1 |
| MGT 344, Production and Operations Management | 3 |
| MGT 449, Business Policies* | 3 |
| MKTG 303, Principles of Marketing | 3 |
*Open only to seniors. Recommended for final semester.
Major and Elective Courses, Upper-Division (Total credits 36)
| Major requirements | 30 |
No more than 6 credits may be taken in any one prefix:
Accounting (ACCT)
Business Administration (BA)
Business Computer Systems (BCS)
Business Law (BLAW)
Economics (ECON)
Finance (FIN)
Management (MGT)
Marketing (MKTG)
| General electives (must be upper-division credits from two colleges other than CBA&E, from courses listed in General Education Course Requirements, Part III, Viewing a Wider World) |
| 6 |