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1999-2000 Undergraduate
Catalog College of Business Administration and Economics - Marketing and General Business |
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1999-2000 Undergraduate
Catalog College of Business Administration and Economics - Marketing and General Business |
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Professors Hyman, Peterson; Associate ProfessorsBoberg, Carlson, Pratt, Sautter; Assistant Professor McQuitty
(505) 646-3341
DEGREE: Bachelor of Business Administration
MAJOR: Marketing
OPTION: Marketing
OPTION: Transportation and Physical
Distribution Management
OPTION: Professional Tennis Management
OPTION: Professional Golf Management
DEGREE: Bachelor of Business Administration
MAJOR: General Business
The marketing major forms the basis for management and operational careers in marketing management, advertising, market research, sales and sales management, transportation and physical distribution management, and retailing. The major is designed to allow a great deal of choice so the student may emphasize any one of these areas.
Most marketing majors enter into careers in business firms, although some find job opportunities in governmental and other nonprofit organizations. Still others become involved in owning and managing their independent companies. Opportunities in entrepreneurship and small business are expanding at a rapid pace.
Every candidate for this degree must fulfill the following requirements in addition to the requirements for admission to the major and the upper-division core courses (see above).
Major and Elective Courses (48 credits)
OPTION: Marketing
Required Courses
| MKTG 310, Marketing Research, or MKTG 361, Physical Distribution Management | 3 |
| MKTG 489, Strategy and Policy | 3 |
| Marketing electives: any six MKTG courses selected | 18 |
Elective Courses
| General electives (18 credits)--lower- or upper-division (of the 18 credits, 14must be outside of CBA&E) | 18 |
| Viewing a Wider World (two courses from two colleges other than CBA&E, from courses listed in General Education Requirements, Part III) | 6 |
OPTION: Transportation and Physical Distribution Management
Required Courses
| MKTG 310, Marketing Research | 3 |
| MKTG 361, Physical Distribution Management | 3 |
| MKTG 363, Business Logistics Planning | 3 |
| MKTG 460, Business Traffic Management | 3 |
| MKTG 489, Strategy and Policy | 3 |
| Marketing electives: any three MKTG courses selected | 9 |
Elective Courses
| General electives (18 credits)--lower- or upper-division (of the 18 credits, 14must be outside of CBA&E) | 18 |
| Viewing a Wider World (two courses from two colleges other than CBA&E, from courses listed in General Education Requirements, Part III) | 6 |
OPTION: Professional Tennis Management
Required Courses
| MKTG 310, Marketing Research, or MKTG 361, Physical Distribution Management | 3 |
| MKTG 489, Strategy and Policy | 3 |
| B A 291, BA&E Internship and Cooperative Education I | 2 |
| BA 391, BA&E Internship and Cooperative Education II | 2 |
| BA 491, BA&E Internship and Cooperative Education III | 2 |
| Marketing electives: any six MKTG courses selected | 12 |
Elective Courses
| General electives (18 credits)--lower- or upper-division (of the 18 credits, 14 must be outside of CBA&E) | 18 |
| Viewing a Wider World (two courses from two colleges other than CBA&E, from courses listed in General Education Requirements, Part III) | 6 |
OPTION: Professional Golf Management (50 credits for this option
Required Courses
| MKTG 291, PGM Cooperative 1 | 3 |
| MKTG 310, Marketing Research | 3 |
| MKTG 311, Consumer Behavior | 3 |
| MKTG 390, Golf Course Operations | 3 |
| MKTG 391, PGM Cooperative II | 3 |
| Marketing electives: any four MKTG courses selected | 12 |
Electives (required for PGM majors)
| HORT 301, Introduction to Landscape Design | 3 |
| HORT 401, Turf Management | 4 |
| HNFS 430, Food Service Organization and Management, or HTS 211, Introduction to Food Service Management | 3 |
| SP M 271, Anatomy I | 4 |
| SP M 305, Kinesiology | 3 |
| Viewing a Wider World (two courses from two colleges other than CBA &E, from courses listed in General Education Requirements, Part III) | 6 |