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The Hospital de la Familia has an emergency room and offers
regular medical, pediatric and gynecological exams. There are
specialists in pediatrics, orthopedics, neurology, dermatology,
otolaryngology (ear, nose, throat), ophthalmology (eyes), pediatric
surgery, and other areas. The hospital takes particular pride
in its prenatal program and the fact that since 1976 it has delivered
over 64,000 babies (with more than 3,000 in the year 2000). Brain
surgeries are regular although few in number and in 2001 the hospital
performed its first open-heart surgery, on a two-year old boy,
which was a success.
The hospital is seen as an excellent place to work and Martínez
states that some of Mexico's top doctors want to be there. Many
come from Mexico City and other distant places to work at the
facility, he states.
Dr. Rodrigo Nieto, a radiologist, says that he likes working
at the Hospital de la Familia, where he has been for eleven years.
Like Martínez, Nieto began his days as a doctor in the
state health system. Unlike the US, where ultrasounds are performed
by a technician, at the Hospital de la Familia, Dr. Nieto and
two other radiologists perform all of the exams--more than 2,000
per month.
Finances
In the early 1990s, the Hospital de la Familia was told by
international funding organizations that their priorities had
changed and the hospital would have to survive on its own within
three years. In response to this, the organization developed a
strategy of self-sufficiency and income generation that has succeeded
marvelously, according to Martínez. Proof of this is that
over the past six or seven years the hospital has had only two
months when it operated at a loss, he says.
Martínez attributes the financial success of his hospital
to the right mixture of high volume, low prices and high quality.
However, not all aspects of the hospital's operation are profitable--nor
will they be so in the future. Profits made in everything from
pharmacy and cafeteria sales to ultrasounds and lab work are used
to support the neonatal facility with it costly incubators, oxygen
and drugs. Martínez says that neonatal services cost US$300
per day. However, the hospital charges only US$130 per day for
the service but receives an average payment of just US$40 per
day. The act of sponsoring the neonatal clinic and other money-losing
services through the sales of testing, drugs and food is what
Martínez refers to as "subsidio cruzado" (cross
subsidy).
While the hospital's X-ray services were nonprofitable for twelve
years they now make some money for the hospital. Surgeries are
a big expense to the hospital but they earn a profit of 2 or 3%.
Studies
The Hospital de la Familia not only provides health care in
Cd. Juárez but it also shares in region-wide health studies.
With the support of the El Paso-based Center for Border Health
Research and other organizations, the hospital hopes to soon begin
work on a number of new projects. One of these looks at risk factors
for infant mortality while another will seek to identify which
cervical cancer viruses are present in the region.
Two other areas of future research will look at childbirth. One
program is aimed at keeping teenage mothers on their "proyecto
de vida" (life path) so that they can reach their career
and personal goals. This project will also look at self-esteem
issues and will offer parenting classes. Another program will
look at how to improve the nutritional habits of pregnant women
that have just immigrated to Cd. Juárez. Their poor diets,
which have been identified in previous studies, put them and their
babies at a higher risk for complications during pregnancy.
Nursing
Just like in the US, there is also a shortage of nurses in
Cd. Juárez and throughout the state. To help remedy this,
the Hospital de la Familia began its own nursing program. Currently,
the school of nursing has 150 students--for a state that needs
1,000 new nurses per year. For many reasons nursing is unattractive
to people in Cd. Juárez, says Martínez, and two
years ago all the school's new students came from other states,
many from as far away as Chiapas.
Promotoras
The role of the Hospital de la Familia and Femap neither starts
nor ends at its doors. The organizations' use of citizen volunteers
(called "promotoras") was one of the first in North
America and looks especially at reproductive issues, says Martínez.
Under the promotora system, one paid hospital social worker works
with 8 volunteer coordinators. In turn, these coordinators have
many volunteer promotoras working with them that go door to door
in their communities talking about issues like family planning
and reproductive health.
Martínez said that the program is a strong one because
even if the social worker leaves, the coordinators and promotoras
hardly ever give up their work. Indeed, some of them have been
with the outreach program for so long that the hospital is now
beginning to attract a second generation of volunteers.
Expansion
While the hospital intends to keep improving its services
in many dimensions, possibilities for growth on the city block
where it is located are limited. To remedy this limitation, and
to serve people that live on the growing edges of Cd. Juárez
and travel as long as two hours on busses to reach the facility,
the hospital will open a new location in the southeastern part
of the city, near the airport. Funds for construction will come
from Femap and the Femap Foundation.
According to Martínez, the hospital nearly has the land
it wants in southeast Cd. Juárez. Construction will cost
US$6 million. The new facility will begin by offering just outpatient
care but will quickly expand to 50 beds. Within two or three years,
the hospital will have 100 beds just like its successful counterpart
in central Cd. Juárez.