College of Business
Business Administration in Marketing (Ph.D.)
College of Business
Business Administration in Marketing (Ph.D.)
Shape Markets. Drive Innovation. Earn Your Ph.D. in Marketing.
The Ph.D. in Business Administration with a Marketing concentration at NMSU develops scholars who deeply understand contemporary business complexities and are ready to craft a specialized expertise in marketing research, pedagogy, and practice. Through advanced coursework, intensive methodological training, and faculty-led research projects, you’ll build competency in areas like consumer behavior, digital marketing analytics, market strategy, branding, and global markets.
Admission Deadlines
For fall admission: February 15
- Total course hours: 36
- Total dissertation credits: 18
Delivery Format
In-person
Career Pathways
Graduates of the Marketing track are prepared for roles that intersect scholarship, industry insight, and strategic leadership. Possible career paths include:
- University faculty member specializing in marketing or business analytics
- Research scientist in consumer insights or digital marketing in global firms
- Director of marketing strategy in technology, retail, or global brands
- Senior consultant in branding, product innovation, or consumer data strategy
- Policy advisor or researcher in consumer protection, global markets or sustainability
Degree questions, answered
Have questions about the Doctor of Philosophy in Business Administration? Fill out our inquiry form.
Why choose a Ph.D., in Business Administration in Marketing at NMSU?
Opting for NMSU’s Marketing Ph.D. means immersing yourself in a program committed to training teacher-scholars who excel both in research and teaching. With strong methodological foundations in statistics and research methods, individualized advising, and an emphasis on shaping scholarship and practice in marketing, the program equips you to influence how organizations understand markets and engage consumers.
AACSB Accredited
A designation held by less than 6% of business schools in the world.
To earn a Ph.D. in Marketing, students must successfully complete a minimum of 36 credit hours of graduate courses. Additionally, you are required to fulfill a minimum of 18 dissertation credit hours in order to receive the Ph.D. degree.
Take classes like:
- MKTG 601 - Marketing Management
- MGMT 660 - Research Design & Methodology
- MKTG 640 - Measurement and Structural Equation Modeling
- MKTG 625 - Consumer Behavior
- MKTG 670 - Marketing Theory
- A ST 505 - Statistical Inference I
GPA: A minimum GPA of 3.0 is required for admission.
Application: The application includes transcripts, three letters of recommendation, resume, writing sample, and a personal statement.
Ready to take the next step?
Request Information
Scholarships and Financial Aid
At NMSU, we strive to offer competitively priced tuition to keep your tuition costs affordable. If you need financial aid, we’re ready to work with you to determine the best ways to finance your education.
Financial assistance includes loans, grants, and scholarship opportunities. To apply, use NMSU’s convenient Scholar Dollar$ one-stop scholarship application, which serves all students in the NMSU system.
NMSU students are also eligible for loans and grants. The first step in applying for financial aid is to complete a Free Application for Federal Student Aid (FAFSA). Learn more about financial aid opportunities at NMSU.
Contact Financial Aid
Phone: 1-888-729-6678
Email: financialaid@nmsu.edu
Accreditation
New Mexico State University is accredited by the Higher Learning Commission, an institutional accreditation agency recognized by the U.S. Department of Education. Specialized accreditation from other accrediting agencies is also granted for some programs. NMSU’s accreditation ensures that your education meets high-quality standards and that your credits are transferable.